Email Marketing Secrets - The Psychology of Powerful Email Marketing Revealed

The process of successful email marketing is tied into psychology, understanding what your market wants and giving them precisely that. To be a master of Internet sales, you need to be a master of human psychology. This will help you craft better emails that your subscribers can resonate with.

The first issue of successful email marketing is that you have to build up that credibility with your list first. You have to show them that you an authority and not just a sales man. You can do this by sending them valuable free content in the shape of articles or free reports and white papers. Nobody likes to be pitched too constantly, and everyone loves receiving valuable free content on a regular basis.

So how do you write magical emails that your subscribers respond to? Apart from attaining credibility, there are a few other factors. First, you have to grab their attention. This is achieved by writing a curiosity-inciting subject line that has a major benefit. Then you have to stimulate interest in your prospect in your email copy. Again, this is done by listing benefits, either subtly or to the point. You then increase desire by asking your prospects to imagine how much better their life would be if they bought your product (if it's a promotional email) or if they applied your information. The last step is to call your subscribers to action. Get them to take the action you want them to (download your report, buy your product, subscribe to a membership site etc).

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Email Marketing Secrets - How to Craft Sales Exploding Emails in Under 15 Minutes

If you want to write emails that sell and sell like crazy, you need to create trust and a relationship with the subscribers on your list. Yes, it is important to include personalization in your emails, by including your subscribers' first name in the subject line and copy, but aside that from that, you also need to write your emails in a personal manner.

One way to make your email sound more personal is to always emphasize the word 'you'. This is a crafty little trick to get your subscribers to pay attention to you, because you are talking to them and discussing their needs and wants. You are focusing your efforts on them, so they will want to focus on you. Always talk about your subscribers' needs and wants, rather than yourself if you want email marketing success.

Another tactic to make sure your emails sound personal is to write your email as if they written to one individual alone. You can do this by imagining you are writing an email to a friend or a family member, then take it from there. You don't want your subscribers to know that you are sending out a mass commercial mailing to your list. You want your subscribers to feel as if you have written your emails specifically to them. So the voice and tone of your email has to be personal in nature to achieve this effect. When you use these strategies, your email response rates will just explode through the roof!

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Opt in Email Marketing - Autopilot Money Secret Revealed

Warning: This is not the typical write up you have seen about opt in email marketing. This article is going to give you a secret that is so simple and easy to implement that you will kick yourself that you have not used it before.

This secret strategy is different because you will learn how to make money from people who unsubscribe from your list. Obviously it is better to have someone stay on your list than to unsubscribe but if they are going to unsubscribe then why not make money from them since you will most likely never have contact with them again.

Few people are using this tactic even though it is so easy. As a matter of fact very few so called experts are using it. Who knows why, what matters is that you are going to see how easy it really is.

The best part about this method is that it will not cost a penny to put into place and it takes anywhere from one to ten minutes to setup.

The strategy is quite simple. Autoresponders typically send someone to a default page when they unsubscribe - usually a page that has info about the autoresponder and some type of message that says something like, "sorry to see you go".

If you are using opt in email marketing then you have to have an autoresponder, there is no way around it. Most marketers do not realize that all of the good autoresponders allow you to can put in a custom URL to send the subscriber to when they unsubscribe. And this is where the secret lies.

All you have to do is put a use a URL that is either an affiliate link for a product in your niche or use a URL that goes to a page that has AdSense ads above the fold of the page.

If you really want to see long lasting results choose a product that pays monthly affiliate commissions.

Obviously you are not going to get hundreds of people per day seeing this be every single person who unsubscribes from your list will see the offer or your page with the AdSense ads which will result in profits that you would not have made otherwise.

If you are going to have unsubscribers, and you definitely are, there is no way around it, you might as well make money off of them.

You just got a free lesson in one of the easiest ways to make money online. What could be easier than making money on autopilot from people who unsubscribe from your list. If you are not doing this then you are leaving easy money on the table.

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Email Marketing With PermissionEmail Marketing With Permission

Email marketing is part of a trend known as permission marketing. This essentially means that customers have given their permission to allow the business owner to market to them directly.

Email marketing is a direct pitch that encourages potential customers to take the next step in your cyber relationship. The email encourages them to make a purchase and will likely give several plausible reasons why a purchase may be beneficial and even desirable.

Other permission marketing ideas include free site memberships, ezines and ecourses. Let's take a look at each of these.

Free site membership - This can be online access to information or to interact with like-minded consumers. The consumer will need to view the membership as something worthwhile so you may seek to provide free gifts (a free sample, report or even an ebook) when customers sign up.

Ezines - These are regularly updated and are infused with meaningful and helpful content. This information is to be considered valuable to customers while resisting the urge to pander to the weak-willed.

Ecourses - These should be well-developed information that may read a bit like chapters in an ebook. You can, in fact, work to develop these courses into an ebook for other marketing prospects. The customer should come away from reading these reports or ecourses with the feeling that the inside information they received will either make them money or make them very proficient at using the product they have either purchased or may purchase in the future.

Many times the products sold have multiple uses. Your exploration of those uses in a free report can allow consumers to truly envision the total value of the product they purchased. Too often business owners simply allow consumers to figure it out on their own. A proactive approach using permission marketing can go a long way in establishing brand, instilling trust and motivating the consumer.

Email marketing should only be used with permission. Refuse the idea of blasting individuals who have never given you permission to contact them. This often results in hostility as well as reports of spam abuse.

When any of these permission-marketing strategies are used they should be infused with the belief that the trust between you and the consumer is sacrosanct and any violation of their trust will likely result in a lost customer and an angry advertiser.

What I mean by an "angry advertiser" is that this consumer will have no problem advertising for you, but it will not be advertising you want or need. It will be easy for this individual to recount the real or perceived violations of their trust. When you choose permission marketing you should only submit marketing material to those who have given you permission to do so. Make this a hard and fast policy now and resist the temptation to deviate from this directive.

"Permission" at its very core presents the idea of trust. The consumer presents enough trust to see if you will deliver on a promise where money is not involved. If you can be trusted to manage consumable information you may find that your diligence may result in paid orders from those who learn you can be trusted.

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