If you want to write emails that sell and sell like crazy, you need to create trust and a relationship with the subscribers on your list. Yes, it is important to include personalization in your emails, by including your subscribers' first name in the subject line and copy, but aside that from that, you also need to write your emails in a personal manner.
One way to make your email sound more personal is to always emphasize the word 'you'. This is a crafty little trick to get your subscribers to pay attention to you, because you are talking to them and discussing their needs and wants. You are focusing your efforts on them, so they will want to focus on you. Always talk about your subscribers' needs and wants, rather than yourself if you want email marketing success.
Another tactic to make sure your emails sound personal is to write your email as if they written to one individual alone. You can do this by imagining you are writing an email to a friend or a family member, then take it from there. You don't want your subscribers to know that you are sending out a mass commercial mailing to your list. You want your subscribers to feel as if you have written your emails specifically to them. So the voice and tone of your email has to be personal in nature to achieve this effect. When you use these strategies, your email response rates will just explode through the roof!
Fabian Tan is a well-known Internet Marketing expert and the author of the popular 45-page Report: "Murder Your Job: How To Build Cash Sucking Autopilot Businesses In 30 Days Or Less!"
Head over to http://www.MurderYourJob.com to get your FREE copy now!
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