The process of successful email marketing is tied into psychology, understanding what your market wants and giving them precisely that. To be a master of Internet sales, you need to be a master of human psychology. This will help you craft better emails that your subscribers can resonate with.
The first issue of successful email marketing is that you have to build up that credibility with your list first. You have to show them that you an authority and not just a sales man. You can do this by sending them valuable free content in the shape of articles or free reports and white papers. Nobody likes to be pitched too constantly, and everyone loves receiving valuable free content on a regular basis.
So how do you write magical emails that your subscribers respond to? Apart from attaining credibility, there are a few other factors. First, you have to grab their attention. This is achieved by writing a curiosity-inciting subject line that has a major benefit. Then you have to stimulate interest in your prospect in your email copy. Again, this is done by listing benefits, either subtly or to the point. You then increase desire by asking your prospects to imagine how much better their life would be if they bought your product (if it's a promotional email) or if they applied your information. The last step is to call your subscribers to action. Get them to take the action you want them to (download your report, buy your product, subscribe to a membership site etc).
Fabian Tan is a well-known Internet Marketing expert and the author of the popular 45-page Report:
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