5 Ways to Safely Collect Email Addresses for Email Marketing Campaigns
Email Marketing Campaigns is one of the low-cost and most effective ways to target an audience. Using email to target an already interested audience will not only drive your marketing costs, but can be done very quickly and easily.
Collecting Email Addresses
1. Passive Sheet Method - If you are hosting breakfast or luncheon, pass around a sheet with a few questions and politely ask for an email address for future contact. This works well because your audience would be very qualified to receive your newsletter and each person that signs up will feel like they have a "special connection."
2. Signup Box - This method works best for shops, stands, and restaurants. You need an offer to advertise to your customer that will get them to give you their email address. Recently, I saw an ice cream shop offering, "FREE Ice Cream for you and 5 friends." I actually signed up for this "contest," and though I did not win, I am now apart of the "Ice Cream Club" and I receive an email every 3-4 weeks with the shop's specials and ice cream news and facts.
3. Surveys - Collecting an email address through a survey is great, but getting people to do the survey can be very difficult. This is not my preferred method for email collections because it will not yield a high quantity of email addresses and is intensive. However, if you are already doing a survey; why not ask for their email address?
4. Email Newsletter Signup - This involves setting up an email signup box on your website, preferably on multiple pages, and using a snippet of code that your email delivery provider gives to collect email addresses. You can even segment your signups and then later target them based on what they have chosen to signup for. For example, if your user is interested in cruises and not hotels, then your will be able to target that person with a cruise newsletter and leave out hotels. Thus, effectively targeting what the user has pre-selected and potentially increasing your future open rates and conversions rates.
This is by far my favorite way for collecting email addresses. It is very cost effective, simple, and requires little to almost no maintenance.
5. Email Signup Button - This is similar to adding the Newsletter Signup on your website, except you incorporate the function into your email signature. This works well for companies that are always working with many new customers through email who might not visit your website, but also gives a chance for clients that are familiar with you, the added option of signing up.
Always using common sense when collecting email addresses and by taking the necessary steps will allow you to properly grow your email campaign list as well as your growing your email campaign. This will save time and money in the long run.
Dennis H.J. Miller
Search Marketing Specialist
Interactive Marketing & Advertising Solutions
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