Email marketing has become the indispensable launch pad of all companies, which are fast realising its importance and quickness. The advent of email has changed the whole concept of marketing products and services.
Opt-in email marketing is a kind of email marketing wherein the website owner is given permission by the internet user to send email newsletters to his or her mail ID. When a person subscribes to your website content, providing his or her email address, it means you have obtained his or her consent to send him or her your newsletters.
It must be noted that unless it is mentioned otherwise in your subscriber box, the webmaster is not given any authorisation by the subscriber to use his or her email address in any other way. It may involve making use of it for an email newsletter list for another website newsletter and selling the email address to another webmaster.
Opt-in email marketing is the best form of email marketing because it ensures that a business knows and understands its customers well and customers are also familiar with the company's policies and products. In short, it facilitates effective communication between the company and its customers.
Whether it is a cosmetic agency, a retailer, or a publisher opt-in email marketing can help them all in promoting their products and increasing their customer base. They can send promotional newsletters, write-ups, latest services, and event invitations to their customers. Here, you are sending a lot of information about your company to customers who have already consented to receiving it. Thus, a customer visits a website with pre-set mind and this way he or she is most likely to buy a product or service.
Opt-in email marketing has many benefits. It allows you to reach specific customers who have willingly provided their email addresses to get information on certain topics. It helps you know how many people received your messages, how many of them opened the messages, and how many of them visited your website.
It helps you check within 24 hours the traffic that has been directed to your website. It prevents spamming because list owners possess time and date stamp verification concerning all recipients.
Author:
Author is expert in email marketing, presently render her services to Rupiz Xpress that helps you in building email marketing campaign, opt in email marketing, custom lead generation, B2C Lead Generation.
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